Through live commercial reads and YouTube video ads, the Joe Rogan Experience generates $20-30 million per year in revenue. Is it a three-year deal? Five-year deal? Ten-year deal?Ĭonsider this: The Joe Rogan Experience is consistently the most valuable podcast on the planet. It all depends on how many years "multi-year" means. How big of a deal did he sign? The Wall Street Journal and Bloomberg both report that the deal is worth over $100 million. Spotify will have no editorial control or input whatsoever. He signed a multi-year licensing deal that keeps Joe squarely in control of the show and material. To be clear, Joe did not SELL his podcast to Spotify. In the months thereafter (before the year is over) he will also move his entire library of archived episodes off iTunes and YouTube, over to Spotify. The Joe Rogan Experience will be moving exclusively to Spotify starting September 1st. Well, that last part is about to change because earlier today it was revealed that Joe Rogan is taking his podcast talents to Spotify. A podcast that for the last decade was primarily consumed on YouTube and iTunes. All of that power comes, thanks to the juggernaut podcast, the Joe Rogan Experience. He can sway elections, make or break careers and even get Elon Musk, the CEO of TWO public companies to smoke weed during a live taped broadcast. I'm not exaggerating when I say Joe is literally one of the most powerful people in the entertainment industry, perhaps the country. He's also a nationally touring standup comedian.īut hopefully by now, people realize that Joe is a much bigger cultural figure outside of the aforementioned credits. UFC fans know him for his long-running gig as sideline commentator and post-fight interviewer. Or, if you're super old (like me), you still think of him as electrician/handyman Joe Garrelli on the highly underrated 1990s sitcom NewsRadio. Some people still only know Joe Rogan as the former host of Fear Factor.
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